Get stronger, faster, more resilient
In just 15-20 minutes a day
Boost cycling speed, conquer hills and reduce neck, back and knee pain so you feel better on and off the bike.
Join my FREE 8-day workshop to learn how any rider over 40 can combine strength and mobility training with their cycling.
Avoid the mistakes cyclists make when trying to improve performance and health.
And discover time-saving techniques to improve your strength without hours in the gym, so you can spend your time doing what you love - riding bikes.
Learn in your own time with a video each day.
Live access - I'll answer your questions every day.
The 14-Day Workshop
Get stronger, faster, more resilient in just
15-20 minutes a day
- Boost cycling speed
- Conquer hills
- Reduce neck, back, knee pain
Feel better on and off the bike.
CLICK THE LINK:
Join my FREE 8-day workshop to learn how any rider over 40 can combine strength and mobility training with their cycling.
Avoid the mistakes cyclists make when trying to improve performance and health.
And discover time-saving techniques to improve your strength without hours in the gym, so you can spend your time doing what you love - riding bikes.
Learn in your own time with a video each day.
Live access - I'll answer your questions every day.
YES! I WANT TO RIDE STRONGER.
Join hundreds of other riders and start improving your power, flexibility and longevity.
All without sacrificing time on your bike.
YES! I WANT TO RIDE STRONGER.
Join hundreds of other riders and start improving your power, flexibility and longevity.
All without sacrificing time on your bike.
WORKSHOP BENEFITS INCLUDE:
Real coaching - I'll answer your questions each day and give you tips on how to succeed.
Train at home with minimal equipment.
Short sessions that fit around your life - not the other way round.
Learn how to build a consistent strength training habit - that won't disrupt your cycling.
Discover the confidence to strength train, no matter your age.
WORKSHOP BENEFITS INCLUDE:
Real coaching - I'll answer your questions each day and give you tips on how to succeed.
Train at home with minimal equipment.
Short sessions that fit around your life - not the other way round.
Learn how to build a consistent strength training habit - that won't disrupt your cycling.
Discover the confidence to strength train, no matter your age.
"Sam is bloody awesome."
What else do people say?...
"My flexibility has come along a huge way." – Mick V
"Sam's guidance has been really great." – Michelle L
Celia D
I’ve known for several years that I need to do strength and conditioning. I’m approaching 60 and have a knee niggle and tennis elbow. I’ve been to an osteopath and a physiotherapist (both excellent) but find it difficult to keep up with the exercises when left to my own devices. And I also forget the exact instructions and worry about doing it wrong.
Sam was recommended by a friend at the Herne Hill Velodrome, and I thought that daily exercises set by someone to whom I’m accountable might be just the trick. And they are! I can fit the programme into my day, each day. Having Sam there keeps me honest. And his super-clear instructions mean that I know and understand what I have to do. If I forget, I just watch the video again. And if I can’t seem to get it right then I can always send a video of myself, and he explains what and how I need to do it slightly differently.
The main changes I’ve found since being on the programme are (i) the knee niggle is finally improving (I think it’s the shrimp squats!) and (ii) I feel more powerful on the bike. That said, for me, the goal is not so much performance as staying fit and being able to keep cycling as much and as fast as I do without injury.
Thank you, Sam!
Mumtaj J
The Armour Velo programme has been such a game changer for me! It’s ideal if you want to build strength but don’t have hours to spend in the gym. Sam’s 12-week plan takes all the guesswork out of it — the videos are clear, the routine is simple, and it only takes about 15-20 minutes a day.
I love that everything’s mapped out for you, so you don’t have to think about which exercises to do or worry about overdoing it. Each day focuses on a different area, which keeps it interesting and manageable.
Sam really knows his stuff. He’s professional, very knowledgeable, and genuinely cares about helping you get results that fit your lifestyle. I’ve noticed such a difference already — my mobility’s improved, those little aches and pains have gone, and I’m feeling stronger and more toned.
If you’re after an easy-to-follow, effective strength programme with a great coach behind it, I can’t recommend Armour Velo enough. Thanks, Sam — I’m actually enjoying training now!
Deborah C
I was almost not going to join the programme but when I heard Sam say that he had been able to help cyclists with shoulder issues, I thought it might be worth giving it a go! In my mind I was only going to do the 12 weeks and then stop but I've seen such positive results I can't stop!
For me the slow, careful build up on the upper body/shoulder strength work has been key. I've never felt like I've hurt myself or made my shoulders worse but I feel I've just got slowly stronger. It's meant that I rarely get shoulder pain now when I'm on the bike (only if I've done multiple long days) and I find my posture sitting infront of the computer has also improved.
I knew that, being in my late 50s, I should really be doing some strength training but didn't think I had time to go to the gym. This programme has been great for me as I can fit in 20-30 mins in a morning. It's only a small commitment but the benefits have been great for me. Look forward to seeing how strong I can get!
Gabriel A
"Sam is the best trainer I've ever had. Smart, passionate and nuanced, he's helped me improve my strength on the bike and managed to keep me injury-free through multiple half marathons. And he's done this over the years by writing programmes that have worked with the demands of my growing family and a hectic job that sees me travelling around the world, often with no access to a gym. I can't recommend him enough."
Bill W
“In addition to his bike skills coaching, Sam designed and delivered a circuit training class for Herne Hill Youth Cycling Club. Sam’s approach and delivery was just right – he put everyone at their ease, but also went into enough detail to get the most out of every exercise, and to test their limits.”
Charlie B
"I was immediately impressed with Sam’s depth of knowledge and experience. The smartest trainer I’ve met, he’s always clear and informative while knowing when to push me a little harder and get me to do more than I realised I could. Since working with him, not only have I lost weight and got stronger but I’ve also completed my first triathlon."
"Sam is bloody awesome."
What else do people say?...
"My flexibility has come along a huge way." – Mick V
"Sam's guidance has been really great." – Michelle L
Mumtaj J
The Armour Velo programme has been such a game changer for me! It’s ideal if you want to build strength but don’t have hours to spend in the gym. Sam’s 12-week plan takes all the guesswork out of it — the videos are clear, the routine is simple, and it only takes about 15-20 minutes a day.
I love that everything’s mapped out for you, so you don’t have to think about which exercises to do or worry about overdoing it. Each day focuses on a different area, which keeps it interesting and manageable.
Sam really knows his stuff. He’s professional, very knowledgeable, and genuinely cares about helping you get results that fit your lifestyle. I’ve noticed such a difference already — my mobility’s improved, those little aches and pains have gone, and I’m feeling stronger and more toned.
If you’re after an easy-to-follow, effective strength programme with a great coach behind it, I can’t recommend Armour Velo enough. Thanks, Sam — I’m actually enjoying training now!
Bill W
“In addition to his bike skills coaching, Sam designed and delivered a circuit training class for Herne Hill Youth Cycling Club. Sam’s approach and delivery was just right – he put everyone at their ease, but also went into enough detail to get the most out of every exercise, and to test their limits.”
Deborah C
I was almost not going to join the programme but when I heard Sam say that he had been able to help cyclists with shoulder issues, I thought it might be worth giving it a go! In my mind I was only going to do the 12 weeks and then stop but I've seen such positive results I can't stop!
For me the slow, careful build up on the upper body/shoulder strength work has been key. I've never felt like I've hurt myself or made my shoulders worse but I feel I've just got slowly stronger. It's meant that I rarely get shoulder pain now when I'm on the bike (only if I've done multiple long days) and I find my posture sitting infront of the computer has also improved.
I knew that, being in my late 50s, I should really be doing some strength training but didn't think I had time to go to the gym. This programme has been great for me as I can fit in 20-30 mins in a morning. It's only a small commitment but the benefits have been great for me. Look forward to seeing how strong I can get!
Gabriel A
"Sam is the best trainer I've ever had. Smart, passionate and nuanced, he's helped me improve my strength on the bike and managed to keep me injury-free through multiple half marathons. And he's done this over the years by writing programmes that have worked with the demands of my growing family and a hectic job that sees me travelling around the world, often with no access to a gym. I can't recommend him enough."
Celia D
I’ve known for several years that I need to do strength and conditioning. I’m approaching 60 and have a knee niggle and tennis elbow. I’ve been to an osteopath and a physiotherapist (both excellent) but find it difficult to keep up with the exercises when left to my own devices. And I also forget the exact instructions and worry about doing it wrong.
Sam was recommended by a friend at the Herne Hill Velodrome, and I thought that daily exercises set by someone to whom I’m accountable might be just the trick. And they are! I can fit the programme into my day, each day. Having Sam there keeps me honest. And his super-clear instructions mean that I know and understand what I have to do. If I forget, I just watch the video again. And if I can’t seem to get it right then I can always send a video of myself, and he explains what and how I need to do it slightly differently.
The main changes I’ve found since being on the programme are (i) the knee niggle is finally improving (I think it’s the shrimp squats!) and (ii) I feel more powerful on the bike. That said, for me, the goal is not so much performance as staying fit and being able to keep cycling as much and as fast as I do without injury.
Thank you, Sam!
Charlie B
"I was immediately impressed with Sam’s depth of knowledge and experience. The smartest trainer I’ve met, he’s always clear and informative while knowing when to push me a little harder and get me to do more than I realised I could. Since working with him, not only have I lost weight and got stronger but I’ve also completed my first triathlon."
Hi there!
I'm Sam and I've been a cycling coach and trainer for over fifteen years.
I've helped hundreds of people discover that you can improve your strength, mobility and longevity, all while juggling a busy job, family and social life.
A lot of you would rather spend your precious free time outside on the bike rather than stuck inside a gym. But perhaps you've heard that strength training is increasingly vital as we age, not just for health - maintaining healthy muscles, bones and metabolisms - but also for warding off the loss of power on the bike that comes with advancing years.
And yet that loss is not inevitable.
Following a consistent programme, you can increase your strength and power in less time per week than you might think. Even if you're 40, 50, 60 or older...
I want to teach you how to incorporate strength and mobility training into your cycling.
Next workshop starts:
Monday 14th April 2025
Hi there, I'm Sam!
I've been a cycling coach and trainer for over fifteen years.
I've helped hundreds of people discover that you can improve your strength, mobility and longevity, all while juggling a busy job, family and social life.
A lot of you would rather spend your precious free time outside on the bike rather than stuck inside a gym. But perhaps you've heard that strength training is increasingly vital as we age, not just for health - maintaining healthy muscles, bones and metabolisms - but also for warding off the loss of power on the bike that comes with advancing years.
And yet that loss is not inevitable.
Following a consistent programme, you can increase your strength and power in less time per week than you might think. Even if you're 40, 50, 60 or older...
I want to teach you how to incorporate strength and mobility training into your cycling.
Next workshop starts:
Monday 14th April 2025
The next workshop starts:
Monday 9th February 2026
THURSDAY 5TH JUNE 2025
Ride faster, age slower.
Have more adventures.